Consumer Preferences for Delacata Catfish: A Choice Experiment with Tasting

This article investigates consumer preferences for Delacata catfish, a relatively new fillet of grade-A catfish, by conducting in-person choice experiments with tasting sessions. Panels were held at three white-tablecloth restaurants across the United States, featuring sample entrées of Delacata catfish along with sample entrées of other species of mild-tasting, white-fleshed fish. Results suggest that Delacata catfish may fare well in terms of search and experience attributes such as taste and texture, across all locations, but may face labeling challenges in certain locations. This study provides willingness-to-pay estimates and discusses possible marketing strategies to further increase market potential for the US fish industry.

Issue Date:
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
PURL Identifier:
Published in:
Journal of Food Distribution Research, 47, 3
Page range:
Total Pages:

 Record created 2017-04-01, last modified 2019-08-30

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)