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AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan

Henneberry, Shida Rastegari; De Brito, Marco
1994
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The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that promotion activities had a significant impact on U.S. market share of beef offals 111 Japan. Returns per dollar of promotion were calculated.

Title
AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan
Author(s)
Henneberry, Shida Rastegari
De Brito, Marco
Subject(s)
Issue Date
1994-04
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.279597
Record Identifier
https://ageconsearch.umn.edu/record/279597
Language
English
Total Pages
8
Record Appears in
Regional Research Projects > NECC-63: Research Committee on Commodity Promotion > Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

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