AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan
Henneberry, Shida Rastegari; De Brito, Marco
1994

Files

Abstract

The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that promotion activities had a significant impact on U.S. market share of beef offals 111 Japan. Returns per dollar of promotion were calculated.

Details

Title AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan
Author(s) Henneberry, Shida Rastegari
De Brito, Marco
Subject(s)
Issue Date 1994-04
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.279597
Record Identifier https://ageconsearch.umn.edu/record/279597
Language English
Total Pages 8
Record Appears in Regional Research Projects > NECC-63: Research Committee on Commodity Promotion > Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

PDF

Statistics

from
to
Export
Download Full History