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Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

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Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada	17 records found 1 - 10	Search took 0.22 seconds.

1.	PDF rrp-nec63-1994-0017 Back Matter Research Committee on Commodity Promotion English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
2.	PDF rrp-nec63-1994-0016 CLOSING ADDRESS Forker, Olan D. English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
3.	PDF rrp-nec63-1994-0015 EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy Alston, Julian M. ; Carman, Hoy F. ; Chalfant, James A. Studies have used a variety of criteria to evaluate the benefits from promotion and, relatedly, to prescribe optimal advertising strategy. Gross benefit measures, that do [...] English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
4.	PDF rrp-nec63-1994-0014 TESTING PROMOTIONS IN DIFFERENT MARKETS IS ESSENTIAL Larson, Ronald B. English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
5.	PDF rrp-nec63-1994-0013 WHEN DO PRICE PROMOTIONS MAKE SENSE Davis, Scott Price promotions are frequently used to increase the sales volume of a product. however, it is not always true that price promotions increase profits. This paper summariz [...] English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
6.	PDF rrp-nec63-1994-0012 POCKETING THE TRADE DEAL Armstrong, Marcia K. ; Gerstner, Eitan ; Hess, James D. Retailers frequently pocketed trade deals but magnified them when they passed ?nything through. Nothing other than anecdotal evidence has been published in intervening tw [...] English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
7.	PDF rrp-nec63-1994-0011 AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan Henneberry, Shida Rastegari ; De Brito, Marco The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that prom [...] English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
8.	PDF rrp-nec63-1994-0010 FACTORS AFFECTING THE MEASUREMENT OF ADVERTISING AND PROMOTION: American Peanut Butter in a Transitional Economy, Poland Miller, Bill R. English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
9.	PDF rrp-nec63-1994-0009 THE EFFECTS OF PROMOTION ON THE DEMAND FOR SPECIALTY PRODUCTS AND THEIR MASS MARKET COUNTERPARTS: An Econometric Analysis of the Canadian and U.S[...] Iskow, Julie ; Kolodinsky, Jane ; Russo, David English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records
10.	PDF rrp-nec63-1994-0008 AN ASSESSMENT OF PRODUCT MARKETING STRATEGIES UTILIZED BY THE OREGON POTATO COMMISSION Fritz, Richard ; Cornelius, James ; Green, John R. English \| 1994-04 \| Conference Paper/ Presentation \| Detailed record - Similar records

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