Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

Latest additions:
2018-11-01
20:10
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
20:08
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
20:07
Studies have used a variety of criteria to evaluate the benefits from promotion and, relatedly, to prescribe optimal advertising strategy. Gross benefit measures, that do [...]
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
20:04

Detailed record - Similar records
2018-11-01
20:01
Price promotions are frequently used to increase the sales volume of a product. however, it is not always true that price promotions increase profits. This paper summariz [...]
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
20:00
Retailers frequently pocketed trade deals but magnified them when they passed ?nything through. Nothing other than anecdotal evidence has been published in intervening tw [...]
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
19:50
The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that prom [...]
English | 1994-04 | Conference Paper/ Presentation |

Detailed record - Similar records
2018-11-01
19:47

Detailed record - Similar records
2018-11-01
19:45

Detailed record - Similar records
2018-11-01
19:42

Detailed record - Similar records