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Abstract

Purpose of study: This study was made for the purpose of ascertaining the economies in the principles and practices of push cart retailing in New York City, especially as pertains to agricultural products. At the beginning of the survey it was the author's intention to study only the importance of the push carts as a marketing channel. When proceeding in the work, it was seen that there were numerous pertinent factors having a direct bearing on the economies of street marketing, which if made public would be of aid to the producers, and distributors, and to the consuming public. Thus the scope of the report was widened to include such information as, the early history and trend of the push cart business, area supplied at, present, number and race of people dependent, sanitary conditions, and administrative control.

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