Returns To Incremental Advertising Expenditure in the Presence of Cross-Commodity Impacts and Inseparable Markets: An Equilibrium Displacement Modeling Approach

Piggott, Roley R.

doi:10.22004/ag.econ.279624

Returns To Incremental Advertising Expenditure in the Presence of Cross-Commodity Impacts and Inseparable Markets: An Equilibrium Displacement Modeling Approach

Piggott, Roley R.

1995

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Title

Returns To Incremental Advertising Expenditure in the Presence of Cross-Commodity Impacts and Inseparable Markets: An Equilibrium Displacement Modeling Approach

Author(s)

Piggott, Roley R.

Subject(s)

Marketing
Productivity Analysis

Issue Date

1995-10

Publication Type

Conference Paper/ Presentation

Digital Object Identifier

https://doi.org/10.22004/ag.econ.279624

Record Identifier

https://ageconsearch.umn.edu/record/279624

Language

English

Total Pages

50

Record Appears in

Regional Research Projects > NECC-63: Research Committee on Commodity Promotion > New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California

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