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EMPIRICAL, ANALYTICAL, AND MEASUREMENT ISSUES IN EVALUATING EFFECTIVENESS OF ADVERTISING AND COMMODITY PROMOTION PROGRAMS: CROSS-SECTION AND POOLED ANALYSIS

Grigsby, S. Elaine
1985
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Title
EMPIRICAL, ANALYTICAL, AND MEASUREMENT ISSUES IN EVALUATING EFFECTIVENESS OF ADVERTISING AND COMMODITY PROMOTION PROGRAMS: CROSS-SECTION AND POOLED ANALYSIS
Author(s)
Grigsby, S. Elaine
Subject(s)
Issue Date
1985-04
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.279493
Record Identifier
https://ageconsearch.umn.edu/record/279493
Language
English
Total Pages
16
Record Appears in
Regional Research Projects > NECC-63: Research Committee on Commodity Promotion > Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia

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