EMPIRICAL, ANALYTICAL, AND MEASUREMENT ISSUES IN EVALUATING EFFECTIVENESS OF ADVERTISING AND COMMODITY PROMOTION PROGRAMS: CROSS-SECTION AND POOLED ANALYSIS
1985
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Details
Title
EMPIRICAL, ANALYTICAL, AND MEASUREMENT ISSUES IN EVALUATING EFFECTIVENESS OF ADVERTISING AND COMMODITY PROMOTION PROGRAMS: CROSS-SECTION AND POOLED ANALYSIS
Author(s)
Issue Date
1985-04
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
Record Identifier
https://ageconsearch.umn.edu/record/279493
Language
English
Total Pages
16