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Abstract
The contribution of farmers markets to the U.S. economy has become more significant due to the increased demand for
fresh, locally produced products. However, compared to other marketing outlets, the economic contribution of farmers
markets often goes unrecognized. This study focuses on farmers markets in Oklahoma and uses the IMPLAN model to
estimate the impacts of farmers markets to Oklahoma’s economy. The results from this study show that farmers market
activities are a vital part of Oklahoma’s economy, generating total direct sales of $3.3 million, with a total economic
impact of almost $6 million.