Long-term shareholder wealth is equally important for all profit seeking organizations, regardless of their size. This paper examines introducing Economic Value Added (EVA) as a performance measure for agribusinesses and co-ops in South Africa. EVA is an effective measure of the quality of managerial decisions as well as a reliable indicator of an enterprise's value growth in future. The question posed is whether South African agribusinesses and cooperatives are capable of creating shareholder and member value after the deregulation of the agricultural markets.