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Abstract
In the European Union the awareness to retain cultural heritage within the different European
regions is rising. An important element of the cultural heritage is the production of traditional
food products. Few published studies are related to traditional food products and even less to
innovation in this specific food sector. Taking into consideration the increasing demand for traditional
food products and the importance of innovation to gain competitive advantage, there is
a great need to carry out research in this field.
In the frame of this research a traditional food network is understood as the network of traditional
food firms, research centers and stakeholders of this sector. A traditional food firm (TFF) is
comprehended as a manufacturer of traditional food products, with special attention to small
and medium sized TFFs. Hereby, a new definition of traditional food products has been developed.
This definition states that the key production steps of a traditional food product must
be performed in a certain area, which can be national, regional or local. The traditional food product
must have an authentic recipe (mix of ingredients), and/or an authentic origin of raw material,
and/or an authentic production process. Furthermore, it must be commercially available
for the public in stores or restaurants for at least 50 years and it must be part of the gastronomic
heritage, which can be described in a one-page story (Gellynck et al., 2006a).
In the literature, it is emphasized that a network, rather than a single firm determines the potential
for innovation (Pittaway et al., 2004; Powell et al., 1996). Innovation involves changes in
an organization (Damanpour, 1991). On the one hand, it is a response to changes of the firm's
internal or external environment and a preventive step to anticipate changes in the firm's environment
on the other. The implementation of organizational innovation contributes to the performance
and effectiveness of TFFs and their networks (Damanpour, 1991; Gellynck et al.,
2006c). Therefore, innovation is regarded as an important strategic tool to obtain competitive
advantage (Avermaete et al., 2004a; Gellynck et al., 2006b). However, not all TFFs develop and
implement organizational innovation through their network. Therefore, the aim of the present
paper is to construct a conceptual framework for the investigation of barriers and drivers of organizational
innovation developed by TFFs in traditional food networks.