Quality Function Deployment: Can Improve Innovation Efficiency in the Food Industry?

This paper considers the implementation of the Quality Function Deployment (QFD) as a methodological framework for the development of new food products. This paper focuses on the beef supply chain and develops a horizontal product’s quality deployment as a strategic tool for the implementation of consumer-led product innovation strategies. Difficulties in the prioritisation of parameters and setting of target values for the desired performance level of each parameter would limit the implementation of a complete ‘four-phase’ model in the sector. Thus, the use of complementary management tools, such as SWOT analysis and Failure Mode and Effect Analysis (FMEA) would be necessary to develop more suitable process designs to the specific requirements of the sector.