Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting the probability of beef products being branded, and the probability of beef products carrying specific types of brands compared with store brands and generic (unbranded) beef. The extent of branded beef and type of brand both varied by store type, specific product, quality designation, package type, and presence of special labeling.