La déqualification des OGM aux yeux des consommateurs: des attitudes aux conceptions

In the current framework of food industry, recent crisis show that agriculture is less and less «qualified» in the eyes of consumers. In the meanwhile, high quality supply chains (as red label, organic farming or designations of origin) resist quite well. An hypothetic «ogm less» supply chain seems not to be feasible, as it has to face a deep crisis of consumer's opinions towards agriculture and technology. Thus, what needs to be better analyzed is less consumer's attitudes or representations than their basic conceptions. This approach taken from the theory of pedagogy states that consumers shape real theory about the world. Those conceptions have to be transformed by learning in order to contribute to a basic solving of the problems. They are here analyzed out from the results of a consumer survey carried out in June 1999 in the framework of a aqs project (French government's Food, Quality and Safety Program).