Comportement des consommateurs face aux aliments «avec OGM» et «sans OGM»: une étude expérimentale

In this paper we study the French consumer behaviors with regard to the use of genetically modified organisms in the food supply. We report the results of an economic experiment in which we elicited willingness-to-pay information for products that contained gmo's and others that were GMO-free at various thresholds. A well established European survey reveals public opinion on the same subject. Participants in both the experiment and the survey were a demographically representative sample of French urban households. We find that actual consumer behavior exhibits a lower level of hostility toward GMO's than that suggested by the survey.