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Abstract
The 'filières d'appellation d'origine'all have a similar legal foundation and rely on the same notion of products possessing specific qualities that are related to territory. But, they are not a homogeneous group. This paper contributes to the understanding of the economic diversity of these supply chains by analysing three aspects of their organisation - the strategies of the individual firms (where we emphasise the models of enterprises); the different forms of coordination, that are indicative of the different collective strategies of the firms involved; and thirdly the territorial dimension of these localised systems of production where we find a tension between sectoral and territorial forms of governance.