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Abstract
The hedonic price method was used to study the impacts of agriculture intensification on the profitability of rural tourism. The objective was to found the policies for rural tourism by identifying the nuisances and amenities which influence the renting-price. 600 rural cottages of Brittany (France) were described using three main categories of attributes : intrinsic, geographic and environmental. The environmental variables describe the agricultural activities surrounding the cottages. Agriculture intensification causes the renting price to decrease, thus jeopardizing the profitability of the cottages. The study also leads to the evaluation of agri-environmental policies.