Originally advertised as tools for end-consumers, portable food-scanners have recently reached a high level of awareness and show potential as instruments for quality assessment along fruit and vegetable supply chains. The current study explores preferences and concerns of chain actors regarding the implementation of this technology through semi-structured interviews. Results indicate that food-scanners could facilitate quality control at different levels of the fresh produce supply chain by providing fast, non-destructive and objective measurements. Concerns about the application of food-scanners could be identified with respect to potential additional requirements of fruit wholesaler resulting in more pressure on producers. To further a goal-oriented and user-directed development of this new technology, future research should be directed at its impacts on perception of fruit quality along the chain as well as end-consumers’ readiness to use these devices in everyday life.