The study is based on original data from surveys carried out with more than 1,500 consumers of food products (local or not), in the territory of Poitiers, a dynamic medium-sized town where the proportion of students appears to be relatively high. We study the perceptions and purchasing behavior of local food products. Based on an analysis of purchasing behavior, our essentially empirical work reveals: 1) the significance of qualitative criteria on price, 2) a favorable perception of local food products, 3) the significant impact of traditional consumption determinants on the probability of purchase, 4) different purchasing methods for students and non-students calling for the implementation of targeted marketing policies.