Excerpt: Food freeze-drying is now at its crossroads. Which way it goes at this juncture will be crucial to its future growth prospects. In our generation we have seen several food processing innovations become giants of industry. Others appearing to have had equal potential have never progressed beyond the infancy stage. Part of the future success of a new-fledged industry is determined by the way that industry got started. Goethe stated it, "Three things are to be looked to in a building: that it stand on the right spot; that it be securely founded; that it be successfully executed." Let's look at some of our attitudes and ways of thinking that may help to locate it, securely found it, and successfully execute the freeze-drying industry of tomorrow.