A SWOT analysis of the mussel aquaculture based on the current vision for national targets of the Greek economy (2012-2020) give to the industry a future direction. The flexible and independent structure of the mussel farming (local natural seed collection, no additional food expenses, flexible labour, mostly locally constructed equipment) as well as the export orientation of the final product gives a competitive advantage in comparison to other aquaculture or primary production Greek industries. Despite that, the sector needs restructuring, mainly to achieve the benefits of the economies of scale. Organizing local production and marketing activities into larger schemes would decrease production costs and add some value to the final product.