Processed Egg Products: A Marketing Opportunity

Excerpts from the report: Changes in the composition of the population and shifting demand patterns have led to a substantial shift from the more staple items to processed convenience foods that offer economy and built-in service. Processed egg products have participated in this trend. Further development of the market for processed egg products may be an opportunity to offset the long-term downtrend in per capita consumption of shell eggs. In the past 15 years, per capita consumption of shell eggs declined 19 percent; consumption of processed egg products increased 36 percent. Only about 10 percent of the eggs produced in this country are processed into liquid, frozen, and dried form. Trade sources indicate that processing may account for 25 to 30 percent of eggs produced by 1975. Even if this projection is optimistic, there could still be a rapidly expanding potential market for egg products. Even a conservative estimate of future consumption would result in a market of well over 1 billion pounds of processed egg by 1980 with a wholesale value of $300 million or more.