Consumer Purchasing Patterns for the Goods and Services of Commercial Floriculture in the United States, 1966-67: A Preliminary Report

Report Introduction: This preliminary report is based on tabulations resulting from approximately 15,000 in-the-home personal interviews. Practices, preferences, and attitudes related to consumer expenditures for the goods and services of commercial floriculture in the United States were surveyed. The interviews were conducted with a national probability sample of persons 18 years of age and over. In 1967, the sample represented an adult population of about 128 million persons. For purposes of interpretation, the study is representative of about 60 million households or consumer spending units in 1967. To obtain adequate consumer recall and indications of seasonality in such purchases, the study was conducted with an independently selected sample for each of five waves of interviews.