Excerpts from the report: This report presents the results of research undertaken to measure the effect of packaging and labeling on the retail sales of grapefruit. It is one of a number of studies conducted by the Economic Research Service at the retail level to evaluate and improve merchandising practices for agricultural products. The study was specifically designed to inform growers and merchandisers of the effects of packaging and the use of the Indian River label on the retail movement of fresh grapefruit. Sales response to grapefruit (96-size) displayed loose was compared with response to displays of the same fruit in: (1) polyethylene bags imprinted with an Indian River label; (2) unlabeled polyethylene bags; and (3) unlabeled polyethylene bags displayed in combination with loose test grapefruit.