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Abstract
Excerpt from the report Introduction: Many questions have been raised in recent years about the impacts of price specials for frying chickens on prices received by processors and producers and on the volume marketed both annually and seasonally. Most discussants have offered little empirical evidence to support their point of view. Retail price specials for frying chickens are analyzed in this report with respect to: (1) Extent and frequency of specialing in 10 selected U. S. cities, (2) extent, frequency, and aggregate volume of fryer sales as a result of specials in Washington, D.C., and (3) general effects of price specials on selected segments of the marketing system.