Excerpts from the report Introduction: The study reported here is a part of a broader program to appraise the potential market for frozen foods. It is based upon a probability sample of chain and independent stores in Washington, D. C. , which handled frozen foods and had annual sales of over $75,000. Complete information was obtained on the dollar sales for each frozen item handled during a six -week period from August 3 through September 12, 1953. The display space occupied by each item was measured at equal intervals four times during the six -week period. Records were kept on price changes and numbers of packages sold at each price. Frequent observations were made of the condition of frozen food displays and promotional practices. Expected seasonal variations in sales of some items were not brought out in the limited period of these observations. Such factors as store location, type of clientele, and the elusive attributes of management, unfortunately, could not be measured.