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This commentary reviews the development of an extension education program within the context of the Agricultural and Applied Economics Association’s Extension Competition. The competition gives graduate students the opportunity to develop extension education skills through the development of an extension education program that focuses on CattleTrace, one of the largest beef-cattle disease tracing programs in the United States. The extension program’s main objective is to identify industry participants and provide them with economic analysis and potential policy impacts relating to CattleTrace. The main outputs of the program include in-person workshops and conferences, informational factsheets, and economic decision tools.


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