Chestnuts are popular worldwide, but they are not commonly purchased in the United States. Using a survey of over 1,000 U.S. and over 1,000 Chinese consumers, we use geospatial techniques and explore why over half of U.S. consumers have never eaten a chestnut. We test questions regarding key geographic, social, and cultural characteristics of likely U.S. chestnut consumers. Results suggest that immigration patterns weakly affect chestnut consumption but that age is a more important predictor of consumption frequency. Our empirical analysis suggests that consumers in coastal states consume the most chestnuts and that socioeconomic characteristics significantly influence consumption.