The main purpose of the work is to define and characterize the level of financial literacy of students coming from rural areas in the Malopolskie voivodship in 2018. The main source of data used was primary information from the author’s own study (the PAPI method, a group of 170 respondents). The research used a set of questions to assess the level of financial literacy of adults proposed by the OECD INFE. In addition to primary sources, Polish and foreign literature on the subject was also used to achieve the goal. Total statistical indicators (mean, minimum, maximum) were used for data analysis and the non-parametric chi-square test (χ2). As results from the analysis, students are characterised by an average level of financial literacy, which may indicate a low effectiveness of financial education activities carried out at various levels of education in Poland. The factors determining the level of financial literacy of rural youth were gender and the field of study. Men and people studying economics were characterized by a higher level of financial literacy. Financial behaviour is a component of financial literacy in which students received the lowest results. The minimum target score in this module was obtained by only 24% of people.