The United States has experienced rapid growth in the number of farmers’ markets over the past decade, but there has been little empirical research on how to increase sales at farmers’ markets. We conducted multiple experiments at the Historic Lewes Farmers Market to test approaches to increasing sales and SNAP redemptions at the market at the stand and market levels. The research identified approaches that increased significantly increased sales and SNAP redemptions. This research demonstrates the value of real-world experimentation and research in identifying marketing best practices for farmers’ markets.