This study evaluates western Kansas grain and livestock producers' preferences for market outlook information and marketing education. Producers were surveyed as to the types and sources of market outlook information they preferred to incorporate into their individual market outlook and as to the frequencies with which they preferred to receive different types of information. Western Kansas farmers prefer to use several types of information from numerous sources to make farm marketing decisions. Results suggest private-sector and University Extension market analysts are relied upon by farmers to provide analysis of supply and demand fundamentals through mass media outlets and direct educational meetings.