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THE MEASUREMENT OF STRUCTURAL VARIATION OVER TIME: THE CASE FOR ADVERTISING AND FOOD DEMAND
Ward, R.W.; Myers, L.H.
1978
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Abstract

A distributed lagged advertising model with coefficients having random and systematic adjustments was estimated. The paths of parameter adjustments clearly identify structural changes in advertising effectiveness and price responsiveness. The model is used to show improvements over fixed models for forecasting.

Details

Title
THE MEASUREMENT OF STRUCTURAL VARIATION OVER TIME: THE CASE FOR ADVERTISING AND FOOD DEMAND
Author(s)
Ward, R.W.
Myers, L.H.
Subject(s)
Issue Date
1978-08
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.284212
Record Identifier
https://ageconsearch.umn.edu/record/284212
Language
English
Total Pages
19
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1978 Annual Meeting, August 6-9, Blacksburg, Virginia

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