The outline of this paper is as follows. First, a conceptual model is presented that is useful for dealing with the multiple objective problem. The model is very familiar to, I hope, all production economists and those economists who find the study of welfare economics a useful endeavor. Second, it will be shown where several attempts to deal with the multiple objective problem have gone awry. Third, a simplified example will be presented which illustrates an attempt at" applying the conceptual lesson that must be learned by all those analysts, concerned with multiple objective planning.