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Abstract

This report is the result of the fourth in a series of surveys describing the population of Internet users who visit food and drink sites online. It examines their demographic characteristics and online shopping activity and identifies subsets of this population that have made more frequent online transactions. Approximately 26 percent of respondents reported making an average of 4.4 specialty food or beverage purchases online in the previous six months. Nearly 25 percent of respondents' most recent purchases were made from 7 companies. An additional ten companies accounted for 15 percent of their most recent purchases. The remaining 60 percent of purchases were distributed among 602 other companies.

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