Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences

2018

Formats

Title

Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences

Author(s)

Subject(s)

Issue Date

Mar 31 2018

Publication Type

Journal Article

DOI and Other Identifiers

Record Identifier

https://ageconsearch.umn.edu/record/277710

ISSN

1869-6945

Language

English

Published in

International Journal on Food System Dynamics

Volume

09

Issue

2

Record Appears in