The fast growth of product differentiation affects even the raw food product market and causes substantial price variations. The hedonic price technique is applied to examine raw-egg attributes because of a recent transformation from an undifferentiated to a highly differentiated market. The effects of product attributes, production methods, distribution, and product image on retail egg prices are considered. Results reveal that retail egg prices are influenced by specific product attributes including nutritional characteristics and unconventional production methods. Results provide knowledge useful in the development of marketing strategies and suggest areas for possible involvement of policymakers.