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This article examines the impact of socio-demographic factors on individual consumption of alcohol in the United States using the Heckman procedure and logit analysis. Factors considered are urbanization, race, ethnicity, region, weight, height, sex, food stamp participation, employment status, diet status, day of consumption, household size, age, and income. All the variables, with the exception of ethnicity and food stamp participation, significantly influence the decision to consume alcohol. Results also indicate that urbanization, region, sex, food stamp participation, and household size significantly affect the level of alcohol consumption.


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