LABEL USE AND IMPORTANCE RANKINGS FOR SELECTED MILK LABELING ATTRIBUTES

Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.


Subject(s):
Issue Date:
2001-11
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/27581
PURL Identifier:
http://purl.umn.edu/27581
Published in:
Journal of Food Distribution Research, 32, 3
Page range:
54-68
Total Pages:
15




 Record created 2017-04-01, last modified 2020-10-28

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