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Abstract
Many farmers in the Midlands of South Carolina are interested in expanding their market reach by selling to wholesale markets, but there are challenges associated with this expansion. The Midlands Local Food Collaborative conducted interviews with regional food distributors to better understand their relationships with local farmers. This paper highlights hurdles and opportunities for farmers entering wholesale markets gleaned from these interviews. Hurdles to distributors included food safety standards, quality of product, quantity of product available, the amount of food production in the area, and consumer understanding of the benefits of local food products.