FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS
Brown, Joseph D.
1972

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Abstract

Examines customer loyalty for private label food brands in the Muncie, Indiana area and isolates factors pertaining to that loyalty.

Details

Title FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS
Author(s) Brown, Joseph D.
Subject(s)
Issue Date 1972-09
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27395
Record Identifier https://ageconsearch.umn.edu/record/27395
PURL Identifier http://purl.umn.edu/27395
Language English
Published in Journal of Food Distribution Research
Volume 03
Issue 2
Page Range 48 - 54
Total Pages 7
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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