SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
Hawes, Jon M.; Uhring, Nancy E.
1982

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Abstract

This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.

Details

Title SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
Author(s) Hawes, Jon M.
Uhring, Nancy E.
Subject(s)
Issue Date 1982-09
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27326
Record Identifier https://ageconsearch.umn.edu/record/27326
PURL Identifier http://purl.umn.edu/27326
Published in Journal of Food Distribution Research
Volume 13
Issue 3
Page Range 3 - 9
Total Pages 7
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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