SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.
Publication Type:
Journal Article
Record Identifier:
https://ageconsearch.umn.edu/record/27326
PURL Identifier:
http://purl.umn.edu/27326
Published in:
Journal of Food Distribution Research, Volume 13, Number 3
Record created 2017-04-01, last modified 2018-01-22
