This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.
Title
SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
Issue Date
1982-09
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27326
PURL Identifier
http://purl.umn.edu/27326
Published in
Journal of Food Distribution Research
Volume
13
Issue
3
Page Range
3 - 9
Total Pages
7