This study uses the 1987-88 U.S. Department of Agriculture Nationwide Food Consumption Survey data to analyze the impacts of income, prices, and selected socioeconomic characteristics on household consumption of fresh fruits. Results suggest that fresh fruits are considered economic necessities, with own prices significantly influencing consumption. Cross-price effects are generally weak and insignificant, but the number of adults in the age group 18-64 is an important determinant of household consumption of fresh fruits. While nutrition information and household savings have significant, positive influences on most fresh fruit consumption, the presence of a working wife has a significant and negative influence.


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