Go to main content

CONSUMER BEHAVIOR TRENDS IN THE 1970'S

Welsh, Robert S.
1972
Request Remediation
Download
Add to Basket

Develops a "consumer behavior model" and discusses environmental and other influences on consumer buying habits. He concludes that a successful marketing strategy is one of market segmentation.

Title
CONSUMER BEHAVIOR TRENDS IN THE 1970'S
Author(s)
Welsh, Robert S.
Subject(s)
Issue Date
1972-07
Publication Type
Journal Article
Digital Object Identifier
https://doi.org/10.22004/ag.econ.27177
Record Identifier
https://ageconsearch.umn.edu/record/27177
PURL Identifier
http://purl.umn.edu/27177
Language
English
Published in
Journal of Food Distribution Research
Volume
03
Issue
01
Page Range
54 - 57
Total Pages
4
Record Appears in
Food Distribution Research Society > Journal of Food Distribution Research

Metric
From
To
Interval
Export
Download Full History