AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

Reed, Michael R.; Robbins, Lynn W.

1981

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The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.

Title

AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

Author(s)

Subject(s)

Issue Date

1981-09

Publication Type

Journal Article

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/27061

PURL Identifier

http://purl.umn.edu/27061

Language

English

Published in

Journal of Food Distribution Research

Volume

12

Issue

3

Page Range

19 - 32

Total Pages

14

Record Appears in

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