AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS
Reed, Michael R.; Robbins, Lynn W.
1981

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Abstract

The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.

Details

Title AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS
Author(s) Reed, Michael R.
Robbins, Lynn W.
Subject(s)
Issue Date 1981-09
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27061
Record Identifier https://ageconsearch.umn.edu/record/27061
PURL Identifier http://purl.umn.edu/27061
Published in Journal of Food Distribution Research
Volume 12
Issue 3
Page Range 19 - 32
Total Pages 14
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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