AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.

Subject(s):

Issue Date:

1981-09

Publication Type:

Journal Article

DOI and Other Identifiers:

Record Identifier:

https://ageconsearch.umn.edu/record/27061

PURL Identifier:

http://purl.umn.edu/27061

Published in:

Journal of Food Distribution Research, 12, 3

Page range:

19-32

Total Pages:

Record appears in:

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Record created 2017-04-01, last modified 2020-10-28

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