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AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS
Reed, Michael R.
;
Robbins, Lynn W.
1981
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Abstract
The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.
Details
Title
AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS
Author(s)
Reed, Michael R.
Robbins, Lynn W.
Subject(s)
Marketing
Issue Date
1981-09
Publication Type
Journal Article
DOI and Other Identifiers
10.22004/ag.econ.27061
Record Identifier
https://ageconsearch.umn.edu/record/27061
PURL Identifier
http://purl.umn.edu/27061
Language
English
Published in
Journal of Food Distribution Research
Volume
12
Issue
3
Page Range
19 - 32
Total Pages
14
Record Appears in
Food Distribution Research Society
>
Journal of Food Distribution Research
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