AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

Reed, Michael R.; Robbins, Lynn W.

1981

Formats

The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.

Title

AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

Author(s)

Subject(s)

Issue Date

1981-09

Publication Type

Journal Article

DOI and Other Identifiers

Record Identifier

https://ageconsearch.umn.edu/record/27061

PURL Identifier

http://purl.umn.edu/27061

Language

English

Published in

Journal of Food Distribution Research

Volume

12

Issue

3

Page Range

19 - 32

Total Pages

14

Record Appears in