The study determined the profitability of vegetable amaranth production along Jakara River in Kano Metropolis, Kano State, Nigeria. Multistage sampling technique was employed for the selection of one hundred and eighty (180) producers of Amaranth. Data were collected with the aid of questionnaire. The data collected were analysed using mean, standard deviation, coefficient of variability, net farm income and some financial ratios. The results of the study revealed that the producers of amaranth had a mean age of 38 years; mean household size of 7 individuals, mean years of education of 5; mean years of experience of 19 and mean income level of N460,567 per annum. Furthermore, Net farm income of N213,965 per hectare; Return to naira invested of 0.71; Gross ratio of 0.58 and operating ratio of 0.50 were all indicating that Amaranth production was a profitable venture. The study recommends that the producers should be patronizing input marketers that supply at relatively cheaper prices, through market survey, to enhance the profit level; and should also enrol in formal adult classes.