A multinomial logit model was estimated and used to analyze consumer choice between the best retail meat cut from four species of alternative livestock or "none of these" (all with equal retail prices). The data source, a 1997 survey of Louisiana households, included buffalo, emu, ostrich, and venison. The following were important variables in the respondents' selection among species of alternative livestock: sex, education and race of the respondent; previous consumption of meat from exotic animals; and respondent identification of venison as an exotic meat. The respondents also indicated some resistance to consuming meat from animals that they considered to be exotic. These results infer that producers and sellers of meat from exotic animals will have to overcome these perceptions to move their product beyond niche markets.


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