INCORPORATING CONSUMER DEMAND IN BROILER PROFIT-MAXIMIZATION MODELING

Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those of traditional profit-maximization models. This approach reveals that the adoption of step-pricing and consideration of marketing options (examples of responsiveness to consumers) affect the optimal feed-formulation levels and types of broiler production to generate maximum profitability. With the adoption of step-pricing, higher profits can be obtained for targeted weights only if premium prices for broiler products are contracted.


Issue Date:
2002-11
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/26832
PURL Identifier:
http://purl.umn.edu/26832
Published in:
Journal of Food Distribution Research, 33, 3
Page range:
1-10
Total Pages:
10




 Record created 2017-04-01, last modified 2019-08-26

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