This study examines factors influencing the demand for oranges sold on the domestic market. Estimates of own-price, cross-price and income elasticity and flexibility coefficients for oranges are made. The price elasticity of demand for oranges was estimated as -1.55 and the price flexibility of demand as -0.695. The income elasticity (flexibility) was estimated as 0.407 (0.361). Significant cross-effects were present in the models.