The present maize pricing policy and structural adjustments in agriculture do not adequately take into account market realities with respect to price sensitivity, interrelationships between maize and animal products and relative income shifts. The medium and long term outlook of the maize industry depends on the demand for animal products and not on a higher maize price. A lower maize price for livestock feeds will rather contribute towards higher net revenues for maize producers over the longer term. It will also benefit consumers in the form of cheaper animal products. Export and employment opportunities may result from this.