Using a discrete choice experiment on the basis of stated preference data from East Germany, attributes of workers are evaluated. Relevant attributes for the experiment were derived from earlier studies and a vocational classification system. Results show that reliability is the most preferred attribute of a worker, followed by having graduated from vocational school with an A and interest in the occupation. Older, female and workers with a migration background are discriminated against. Significant differences in preferences can be found by introducing four subject-specific variables – type of farming, farmer’s sex and education as well as farm acreage.