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The present study was undertaken to determine the factors which contribute to the adoption of potato production technologies by the growers. The adoption of potato production technologies by the growers was measured by computing of scores of proper land preparation, cultivation of modern variety, fertilizer dose, fertilizer application method, irrigation, plant protection measures, seed quality, intercultural operations, planting time, seed size and planting space. Data were collected from randomly selected 232 potato growers by using interview schedule in three Upazilla of Rajshahi district in Bangladesh during July 2010 to February 2011. Out of 11 technologies relating to the adoption of potato production, recommended irrigation was at the top of highest ranking by the adoption index and plant spacing was the lowest. Majority (46.55%) of the growers had medium adoption compared to high (29.74%) and low (23.71%) adoption. Pearson correlation test depicted that out of 22 variables, 16 had significant positive relationship with the adoption of potato production technologies. Results of stepwise multiple regression analysis revealed that seven variables namely: innovativeness, potato production knowledge, aspiration, potato problem awareness, group contact, peer relationship and attitude contributed significantly which altogether explained to the extent of 65.30% of the total variation to the adoption of potato production technologies. Path analysis indicated that these variables had both direct and indirect effects to the adoption behaviour. Potato growers who had more innovativeness, better knowledge in connection to potato production, more aspiration, more contact with group members, more peer relation and more favourable attitude were found to better adopt the potato production technologies.


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