The paper discusses results of the research concerning potential and strategy of competitiveness of companies of fruit and vegetable processing industry located in the Wielkopolskie voivodeship. Special attention was paid to the assessment of the companies’ financial situation, their production resources, management system and adopted development strategies. The investigated companies are characterised by strong domestic market position, which is mainly results of the assessment of their financial situation. They asses competitiveness potential very high, particularly human resources and related with them management skills. Furthermore, most of the companies assess the use of strategy of quality control and specialisation strategy as high or very high.